The reinvention of APN Outdoor NZ goes up a gear as we introduce a new face to our business. Adding value has to go beyond just discounts, VIDs and bonus inventory. Our view is it has to be as much about ideas, relationships and fun lead by innovative thinking and leading edge creativity. Easily said but far too rarely delivered.

"Friends in High Places" is APNO's response to this shift in thinking and introduces a new networking programme for clients and business partners.

It will deliver a series of client-focused events to bring together all of our business partners to continue to build our relationships and expand networking opportunities for them, under the banner of creativity. Advertising, like music is a creative field with some of the most artistic people in the world. So, it seemed a natural fit to call on some of our "friends in high places" to share their creativity with a likeminded community and bring to our clients our first event by way of a private concert.